AvenueCX is an independent consultancy that specializes in enterprise content strategy, omnichannel strategy, and personalization services. Its central mission is to enable companies to create quality content that is delivered to the right user at the right time, place and context.

As a newly formed company, the AvenueCX team needed a logo and identity that was unique from their industry peers - not only to stand out from the pack but to also echo their goal of raising the bar and resetting the industry standard for how content strategy is crafted. StudioRd Design worked closely with the AvenueCX team to develop both a visual system and a distilled set of principles that defines the core of their work: Analyze; Organize; Optimize.

Bright, vibrant colors and a buoyant visual system paired with technical infographics and practical iconography help to signal an accessible, yet no-nonsense approach identity for Avenue CX.