Research + Design
By combining functional strategy with exceptional design, we create effective outcomes for businesses ready to get cracking.
Our practice doesn’t lean on aesthetic formulas or styles (though we do endorse having style) and we don’t believe in ephemeral trends or fads — if we did, you’d have to refresh your brand two years from now. We prefer to build brands that last.
Each project begins with research. Our process involves a suite of objective methodologies that help us, and you, crystallize who you are and how you can better reach your audience in effective and meaningful ways.
Once established, we execute our solutions with fresh creative, and well-founded direction. Sometimes they are unexpected; sometimes they are so obvious you might facepalm. Regardless, they are always grounded in strategy.
Our Services
Strategy
Competitive Audit
Customer Insights
Positioning
Brand Foundation
Category Definition
Content Strategy
Identity
Logo + Naming
Visual Design System
Tone and Voice
Copywriting
Brand Guidelines
UX/UI Design
Experience
Websites
Digital Product
Mobile Apps
Brand Campaigns
Packaging
Signage
My name is John Hemminger. I am the founder and creative director of StudioRd Design.
With a background in fine arts and a natural tendency toward the pragmatic, I inevitably stumbled into the field of graphic design. I find the process of helping businesses solve some of their deepest design-related problems both refreshing and rewarding. Focusing on brand identity and strategy, has allowed StudioRd Design to maximize the effectiveness of our services for clients.
As a team of experts with both agency and client-side experience - across a variety of industries which include biotech, finance, technology, cannabis, and music - StudioRd Design leverages a holistic perspective. Likewise, we apply an integrated approach to understanding the unique challenges for each business. Solving them, of course, is the fun part 😎.
Our Process
Positioning
Who are you? What do you do? Why does it matter?
With a strong understanding of you, your company and your offering, we are able to define clear purpose and positioning — creating a foundation upon which every element of the brand is built moving forward.
Strategy
What is the goal of this project? Who is your audience? Who is your competition? What does the world around us look like - how does culture play a part?
In order to arrive at your goal with a position of advantage, we uncover customer, market, and culture-derived insights to create a sound, functional strategy that gets you from point A to point B with accuracy.
Identity
What should you look like and sound like in order to stand out, resonate with your audience and grow your business?
With a brand foundation and strategy in place, we ensure that creative and aesthetic decisions on the identity design are made with objectivity and purpose — meeting the needs of your business with timeless and effective design.
Experience
How will people experience your brand? Where is your brand presence? What customer touch points need to reflect your new identity?
With a new design system established, we can meticulously apply it to a variety of endpoints with the precision needed to ensure the new brand is expressed as intended, supporting the strategy, successfully.
Stand out. Reach new audiences. Hit your growth goals.
