Created by two friends who met in business school, Women Living Better is a resource dedicated to educating women between the ages of 35 and 55 about how their biology is changing and to empower them to live healthier and more satisfying lives as they approach their middle years. The founders – Jo and Nina – wanted to create a brand that felt not only informative and factual but accessible and collaborative as well.
We created a simple mark that uses the organization's acronym to convey the interconnectedness within the body – reinforcing the notion we can make sense of what's happening in our bodies if we are equipped with the correct understanding of how and where the symptoms come from. The identity uses a lively color pallet to emphasize the sense of energizing and invigorating. Enabling a woman’s desire to acquire knowledge that will help her achieve a greater sense of well-being is central to Women Living Better's mission.