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Objective

 

The Logic is a Canadian subscription news outlet focused on the innovation economy and its impacts across business, policy, culture, and more. Starting from the ground up, CEO and editor-in-chief, David Skok, engaged StudioRd Design as a partner in 2018 to help establish both the company’s logo and identity as well as to assist in designing and developing the website and customer experience.

 
 
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approach

 

We partnered closely with The Logic’s team of initial stakeholders in order to understand - and assist in defining - the organization’s mission and character. It was important from the outset to create a brand that communicated not only the differentiating niche of content The Logic focuses on, but the integrity of their reporting. Combining a fresh color system with more traditional typeface families helped to position The Logic as a strong new contender right out of the gate.

 
 
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