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objective

Fat Sal's Nursery is Michigan-based collective of cannabis grower enthusiasts & caretakers. As a new organization, the collective needed an identity that reflected the core ethos of the company – that being: an attention to purity, quality, and consistency of the product.

 
 
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approach

The name Fat Sal's was inspired by the care and respect that embodies traditional home cooking, like your grandmother’s bolognese or your great uncle’s marinara. The logo evokes a sense of quality and seal of approval. 

 
 
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